Pacifico shares the upbeat video for "Don't Play Dead"

PREMIERE

"Don't Play Dead" is the first single and video from the first album in five years from Pacifico. 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 arrives on February 10 via Pacifirecords.

Despite this song being about surviving depression, or more so about what comes before survival, it's still about the catchiest thing you're going to hear all day!

"Punchy and driving pop-rock... An impressive array of unassailable hooks," says Immersive Atlanta (see, I told you).

Even the director of the video, Dustin Jacobs, managed to find the light: "At the center is this couple. She's depressed, but he’s an eternal optimist, so he finds the joy and tries to share it with her."

See and hear here: https://Fanatic.lnk.to/Pacifico-DontPlayDead