With a new video premiere, Beats Per Minute compares The March Divide to a bevy of heavy hitters including Big Star and Fountains of Wayne

VIDEO PREMIERE

With all due respect to Jared Putnam, the story here is: “This clip just so happens to star a puppet that could have been a background extra in Labyrinth.”

Yes! Maurice, the puppet star of The March Divide's “Tension In The Air” video (worked by director Hector at Subharmonic City Productions) is back, staring in the clip for “Corduroy,” a deep cut from the new album 𝘓𝘰𝘴𝘵 𝘊𝘢𝘶𝘴𝘦𝘴, out now on Slow Start Records.

Beats Per Minute writer Josh Pickard says, “The song brings to mind the jangling echoes and chunky rhythms of bands like Big Star and Cheap Trick, but also lays some of its earnest adoration at the altar of mid-90’s alt-rock (I’m looking at you Gin Blossoms and Matthew Sweet) — a rumbling sound which was repurposed in the early aughts by bands like Fountains Of Wayne and Sloan.”

How could you not listen to that at work?!