Pacifico

PACIFICO | SELF CARE LP | PACIFIRECORDS | FEB. 10, 2023

 

Bio:

When we last heard from Matthew Schwartz of Pacifico on his early 2022 EP release “‘05/‘22,” we were hearing the Matthew Schwartz of Pacifico from 17 years earlier.

True to the title, much of that explosive batch of songs was recorded in 2005, misplaced via hard drive in the pre-cloud era, then eventually found, completed, and released.

On the upcoming full-length Self Care (Pacifirecords, Feb. 10, 2023), now sounds like NOW.

Schwartz’s first full-length in five years comes with all of the pent-up emotion one would expect from meticulously composing a statement under the veil of cleaning out a desk drawer of old material (literally, in this case.)

Wait

Hold my beer

There’s so many things I’d love to say if I don’t just walk away from here

The lyrics, from one of the album’s upcoming singles “Comatose,” shares an energy with early-2000s skate punk, but from the wise perspective of a now mature voice who would naturally follow-up the above lyric with:

You used to be such a good friend

So I’ve taken it upon myself to grab things and call this the end

That’s what self-care is about.

“The lyrics on this album all center on self-care,” Schwartz confirms. “This is the most diverse and most vulnerable group of songs I have ever created.”

ARCHIVE:

For music, info and assets about the Pacifico “‘05/‘22” EP, click here.

The album isn’t called Self Help for a reason. It’s Self Care, and there’s a difference.

From songs about not giving up, to going for your goals, to being a present listener and creating healthy boundaries, Self Care reflects a willingness to enjoy the journey, come what may.

“It’s also about encouraging and loving others,” Schwartz says.

It’s ok

None of this matters anyway

We all make mistakes

Hell I just made more than three today

A song written for his wife, these lyrics come from the so-catchy-it’s-criminal “Don’t Play Dead,” the lead single from Self Care.

“It’s my letter of encouragement to her,” Schwartz explains. “I also want this song to encourage anyone who becomes stuck.”

That’s what self-care is about.

Self Care, the album, however, isn’t all about straight up the middle earworms.

The various styles that Schwartz and his world-class collaborators stich seamlessly include genres from 1950s to tomorrow.

Some of the artists and musicians who worked on Self Care include Peter Randall (bassist with Seal, Adele, and The Kooks) and Shane Tutmarc of Dolour (featured on the track “Haunt You,” in addition to providing backing vocals, keys, and percussion.) Self Care was mixed by Aaron Sprinkle, best known as a platinum record-earning and chart-topping producer, with artwork is by Adult Swim’s Trey Wadsworth.

“There are fast punk songs, slow acoustic ballads, strings, piano, horns, and everything in-between,” Schwartz says.

“Hearts on Fire” is a soulful detour near the end of the album’s first half that shows off the nimble dexterity of the writing and playing here. Calling Jeff Buckley, Lenny Kravitz, and Janelle Monae’s sounds as influences on the song, it fades with the glory of a choir.

“Complicated, Confiscated,” the album’s penultimate song, is clearly a nod to Elliott Smith. A plaintive acoustic number, it is rendered with as much respect as the legendary songwriter commands (and with as much beauty.) Schwartz’s empathetic connection to Smith runs deep.

Complicated

This picture’s faded

I’m all but gone from here right now

“‘Complicated, Confiscated’ expresses exactly how I feel when I am overcome with depression,” Schwartz confides. I have used this song by singing it like a mantra to help me work through tough times.”

And that’s what Self Care is about.

Self Care, the fourth full-length album by Atlanta-based Pacifico arrives Feb. 10, 2022 preceded by the singles “Don’t Play Dead” (Oct. 21), “Afterglow” (Nov. 11), “Comatose” (Jan. 6), and “Complicated, Confiscated” (Jan. 27).

NEWS:

IN THE PRESS:

“Conveys a sense of wisdom in the lyrics... Exuberant... Plenty of explosive guitar flourishes... A cathartic rocker.”
— Glide Magazine
“Harbors a stormy undercurrent, reminiscent of both Elliott Smith and Radiohead at their most eerily understated.”
— Treble
“Punchy and driving pop-rock... An impressive array of unassailable hooks.”
— Immersive Atlanta
“Epically beautiful... displays real craftsmanship.”
— Up To Hear
“The pain in his eyes is recognizable and relatable through his guitar and soft voice. He brings out the vulnerability that shines in the most positive way.”
— MXDWN
“Tenderly psychedelic... Beautiful acoustic guitar work and quietly luminous vocals and string arrangements that sound both melancholic and at peace.”
— Queen City Sound and Art

LIVE:

  • 02/18/2023: Atlanta, GA @ Smith’s Olde Bar (Record Release Show) (Tickets)

PRESS RELEASES:

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LISTEN:

Assets:

Matthew Schwartz of Pacifico as photographed by Mike Dunn for Rust + Rebel. Click for hi-res.

Matthew Schwartz of Pacifico as photographed by Mike Dunn for Rust + Rebel. Click for hi-res.

Matthew Schwartz of Pacifico as photographed by Mike Dunn for Rust + Rebel. Click for hi-res.

Matthew Schwartz of Pacifico as photographed by Mike Dunn for Rust + Rebel. Click for hi-res.

Matthew Schwartz of Pacifico as photographed by Mike Dunn for Rust + Rebel. Click for hi-res.

Matthew Schwartz of Pacifico as photographed by Mike Dunn for Rust + Rebel. Click for hi-res.

Self Care cover art. Design, Artwork, and Layout by: Trey Wadsworth. Click for hi-res.

“Don’t Play Dead” single cover art. Click for hi-res.

“Afterglow” single cover art. Click for hi-res.

“Comatose” single cover art. Click for hi-res.

“Complicated, Confiscated” single cover art. Click for hi-res.